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Trace FairFood Traceability Solutions

Easy-to-use solution for food traceability

Trace technology is a state-of-the-art tracking solution designed for agricultural and food-related companies. Trace is a robust platform for companies to demonstrate and affirm their commitment to transparency and sustainable practices. Through clear and verifiable data, Trace enhances consumer trust by offering a detailed presentation of a product's journey and the ethical practices embedded in its production.


This technology is pre-validated.


Scaling readiness: idea maturity 9/9; level of use 7/9


Initial investment


Social Return on Investment per farmer per YEAR




Operating Investment /YEAR


Open source / open access


  • Challenges in Risk Mitigation for Agri-Food Companies: Agri-food companies face difficulties in mitigating risks associated with their operations.
  • Ensuring Transparent Traceability of Agri-Food Products Poses Challenges
  • Insufficient Data Storage Tools in the Food Industry: The food industry grapples with a lack of adequate tools for storing and managing essential data.


  • Provides traceability solutions enabling companies to showcase the precise origin of their products.
  • Transparent sharing of evidence supporting brand values with the public.
  • FairFood's traceability solutions contribute to increased income for farmers.
  • By fostering transparency and trust, these solutions help create fairer compensation mechanisms within the agri-food supply chain.

Key points to design your business plan

This technology is beneficial for users :

"FairFood Traceability Solutions" offers a transformative approach to enhancing transparency and trust in the agri-food supply chain. This digital platform addresses challenges related to product origins and production practices, fostering consumer confidence and loyalty. 

  • In terms of cost structure, considerations should be made for expenses related to accessing and implementing the technology. This includes investments in necessary hardware and data access, as well as training costs for personnel involved. 
  • Additionally, implementing the recommended practices from the platform, such as adjusting production methods or investing in new technologies, may entail additional expenses. 

However, the potential profit from adopting FairFood Traceability Solutions can be substantial, with reported benefits including increased transparency, improved product quality, and enhanced market competitiveness. 

Ultimately, the return on investment will vary depending on factors such as farm size, existing practices, and market dynamics.


Positive or neutral impact

Adults 18 and over
Positive high
The poor
Positive medium
Positive high

Positive or neutral impact

Climate adaptability
It adapts really well
Adaptability for farmers
It helps a lot
It doesn't hurt them
Carbon footprint
It doesn't reduce emissions at all
It makes a big difference
Soil quality
It doesn't harm the soil's health and fertility

Countries with a green colour
Tested & adopted
Countries with a bright green colour
Countries with a yellow colour
Egypt Equatorial Guinea Ethiopia Algeria Angola Benin Botswana Burundi Burkina Faso Democratic Republic of the Congo Djibouti Côte d’Ivoire Eritrea Gabon Gambia Ghana Guinea Guinea-Bissau Cameroon Kenya Libya Liberia Madagascar Mali Malawi Morocco Mauritania Mozambique Namibia Niger Nigeria Republic of the Congo Rwanda Zambia Senegal Sierra Leone Zimbabwe Somalia South Sudan Sudan South Africa Eswatini Tanzania Togo Tunisia Chad Uganda Western Sahara Central African Republic Lesotho
Countries where the technology has been tested and adopted
Country Tested Adopted
Sierra Leone Tested Not adopted
Uganda Tested Adopted

This technology can be used in the colored agro-ecological zones. Any zones shown in white are not suitable for this technology.

Agro-ecological zones where this technology can be used
AEZ Subtropic - warm Subtropic - cool Tropic - warm Tropic - cool

Source: HarvestChoice/IFPRI 2009

The United Nations Sustainable Development Goals that are applicable to this technology.

Sustainable Development Goal 3: good health and well-being
Goal 3: good health and well-being
Sustainable Development Goal 9: industry, innovation and infrastructure
Goal 9: industry, innovation and infrastructure
Sustainable Development Goal 13: climate action
Goal 13: climate action

  1. Data Integration:
    FairFood integrates with various data sources along the agri-food supply chain, including farms, processors, distributors, and retailers.
  2. Unique Identifiers:
    Each product within the system is assigned a unique identifier, which could be implemented through barcodes, QR codes, or RFID tags.
  3. Transparent Blockchain Ledger:
    FairFood may use blockchain technology to create an immutable and transparent ledger of transactions and data related to each product. This ensures the integrity and security of the traceability information.
  4. Real-time Monitoring:
    The system allows for real-time monitoring of product movement, providing stakeholders with accurate and up-to-date information about the product's journey from farm to table.
  5. User-Friendly Interface:
    FairFood's traceability solutions feature a user-friendly interface that enables stakeholders, including consumers, to easily access and understand the traceability information.

Last updated on 17 April 2024