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Building stronger cassava seed businesses for African seed entrepreneurs and farmers. CSAM is a systemic solution designed to strengthen the cassava seed sector by establishing formal associations of seed entrepreneurs. Through these associations, seed producers can access certification, financing, training, and policy advocacy, resulting in improved operational efficiency, enhanced seed quality, and stronger market connections. The model has already been validated in Nigeria and Tanzania and is now expanding into Rwanda and Kenya, benefiting over 2,700 seed entrepreneurs. The model provides an institutional framework that fosters collaboration, collective action, and long-term sustainability in the cassava seed value chain.