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Revolutionize the cassava value chain with CBC, ensuring seamless communication and robust market linkages for enhanced income opportunities. The Cassava Business Connector (CBC) is a digital tool that bridges communication gaps in the cassava value chain. It links producers, processors, and end-users, enhancing market access and income opportunities. The CBC enables real-time tracking, communication, and information sharing, improving market linkages. It's a powerful tool for cassava market innovation, benefiting various stakeholders. Developed as a public good, CBC strengthens the cassava value chain.