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Hello Tractor Contract mechanization apps

Enhance crop productivity, reduce labour costs, and increase incomes with Hello Tractor - the digital platform revolutionizing agricultural mechanization in Sub-Saharan Africa.

Hello Tractor is a digital platform facilitating the sharing of agricultural power equipment, connecting owners and smallholder farmers. It incorporates monitoring devices to gather vital data about tractors, harvesters, and other equipment, allowing for efficient management and optimization.

This technology is TAAT1 validated.


Scaling readiness: idea maturity 7/9; level of use 8/9

Cost: $$$ 75 - 210 USD

Cost of getting the technology

60—70 USD

Cost of renting a four-wheel tractor for 4 hours




  • Limited access to modern agricultural technologies for small-scale producers: Many small-scale farmers lack access to mechanized agricultural equipment such as tractors due to high costs and limited availability. As a result, they are unable to benefit from the efficiencies and productivity gains associated with mechanization, which hinders their ability to compete in the market and improve their livelihoods.
  • High costs and risks associated with operating tractors and power equipment on farms: Purchasing and maintaining agricultural machinery can be prohibitively expensive for smallholder farmers. Additionally, there are risks involved in operating this equipment, including maintenance costs, fuel expenses, and the potential for accidents or breakdowns.
  • Inadequate information and communication channels for farmers to access mechanization services: Smallholder farmers often lack access to reliable information about the availability of mechanization services in their area. They may struggle to find and connect with service providers who offer affordable and reliable equipment rental options.
  • Inefficient management of agricultural equipment, leading to underutilization and suboptimal performance: Without proper management systems in place, agricultural equipment may be underutilized or used inefficiently, reducing its overall effectiveness and productivity. This inefficiency can result in wasted resources and missed opportunities for improving farm operations and increasing yields.
  • Limited scalability of mechanization services in smallholder farming communities: Mechanization services are often limited in their reach, making it difficult for smallholder farmers in remote or underserved areas to access the equipment they need. This lack of scalability hinders the widespread adoption of mechanization and prevents farmers from fully benefiting from its potential impact on agricultural productivity and livelihoods.


  • Access to modern agricultural technologies for small-scale producers: Hello Tractor's platform connects tractor owners with smallholder farmers, making mechanized agricultural equipment more accessible to those who need it. By facilitating equipment sharing through a digital marketplace, it enables small-scale producers to access tractors and other machinery on a rental basis, reducing the barriers to entry associated with ownership.
  • Cost-effective and risk-minimized operation of agricultural equipment: Through Hello Tractor's platform, farmers can access mechanization services on a pay-as-you-go basis, reducing the upfront costs and financial risks associated with owning and operating agricultural machinery. The platform also provides farmers with access to reliable information and support, helping them to make informed decisions about when and how to use mechanization services to maximize their productivity and minimize their costs.
  • Improved information and communication channels for farmers: Hello Tractor's mobile and web applications serve as centralized platforms for connecting farmers with service providers, making it easier for them to find and access mechanization services in their area. By leveraging SMS messaging and mobile applications, Hello Tractor ensures that farmers have access to timely and relevant information about the availability of mechanization services, enabling them to make informed decisions about their farming operations.
  • Efficient management of agricultural equipment: Hello Tractor's platform includes features for tracking the movement and usage of agricultural equipment, allowing service providers to monitor and manage their assets more effectively. By providing insights into equipment usage and performance, Hello Tractor helps service providers optimize their operations, reduce downtime, and improve overall efficiency.
  • Scalability of mechanization services in smallholder farming communities: Hello Tractor's platform enables service providers to expand their reach and serve a larger number of farmers across remote and underserved areas. By creating a network of equipment owners, operators, and farmers, Hello Tractor fosters collaboration and resource-sharing, enabling mechanization services to scale more effectively and reach more smallholder farming communities.

Key points to design your business plan

Using Hello Tractor, affordable mechanized farming is facilitated, effectively addressing poverty while boosting agricultural productivity to alleviate hunger. Through its digital platform, Hello Tractor revolutionizes agriculture and enhances tractor efficiency.

Regarding the cost structure:
● The cost of getting the technology is $75-$210
● Consider training, android phones, and data expenses.

Hello Tractor Pay-As-You-Go( PAYG) Financing Program
Hello Tractor Pay-As-You-Go (or simply put, Pay-As-You-Work) is an innovative financing model where new tractor owners pay for the value of the tractors per acre serviced over a specific period; often between 3-5 years.
The rationale for the PAYG financing model is to enable intending tractor owners/ entrepreneurs to access collateral-free tractor financing.
Implements that can be applied include disc ploughs, harrows and conservation agriculture implements like tillers, and rippers depending on the available demand in the applicant’s area.
Who qualifies for the PAYG financing
● Registered cooperatives that meet the 500 Ha threshold
● Individuals who meet the 500 Ha threshold


Positive or neutral impact

Adults 18 and over
Positive high
The poor
Positive medium
Under 18
Positive medium
Positive high

Positive or neutral impact

Climate adaptability
It adapts really well
Adaptability for farmers
It helps a lot
It doesn't hurt them
Carbon footprint
It doesn't reduce emissions at all
It makes a big difference
Soil quality
It doesn't harm the soil's health and fertility
Water usage
It uses the same amount of water

Countries with a green colour
Tested & adopted
Countries with a bright green colour
Countries with a yellow colour
Egypt Equatorial Guinea Ethiopia Algeria Angola Benin Botswana Burundi Burkina Faso Democratic Republic of the Congo Djibouti Côte d’Ivoire Eritrea Gabon Gambia Ghana Guinea Guinea-Bissau Cameroon Kenya Libya Liberia Madagascar Mali Malawi Morocco Mauritania Mozambique Namibia Niger Nigeria Republic of the Congo Rwanda Zambia Senegal Sierra Leone Zimbabwe Somalia South Sudan Sudan South Africa Eswatini Tanzania Togo Tunisia Chad Uganda Western Sahara Central African Republic Lesotho
Countries where the technology has been tested and adopted
Country Tested Adopted
Côte d’Ivoire Tested Adopted
Ethiopia Tested Adopted
Ghana Tested Adopted
Guinea Tested Adopted
Kenya Tested Adopted
Mali Tested Adopted
Mozambique Tested Adopted
Namibia Tested Adopted
Nigeria Tested Adopted
Rwanda Tested Adopted
Senegal Tested Adopted
Sierra Leone Tested Adopted
South Africa Tested Adopted
Tanzania Tested Adopted
Uganda Tested Adopted
Zambia Tested Adopted

This technology can be used in the colored agro-ecological zones. Any zones shown in white are not suitable for this technology.

Agro-ecological zones where this technology can be used
AEZ Subtropic - warm Subtropic - cool Tropic - warm Tropic - cool

Source: HarvestChoice/IFPRI 2009

The United Nations Sustainable Development Goals that are applicable to this technology.

Sustainable Development Goal 2: zero hunger
Goal 2: zero hunger
Sustainable Development Goal 5: gender equality
Goal 5: gender equality
Sustainable Development Goal 8: decent work and economic growth
Goal 8: decent work and economic growth
Sustainable Development Goal 9: industry, innovation and infrastructure
Goal 9: industry, innovation and infrastructure

  1. Equipment owners install smart devices for tracking and download the Hello Tractor app.
  2. Upload equipment specifications, trained operators, and booking agents to your account.
  3. Service farmers in your operational area through booking agents.
  4. Track movement and performance for maximum uptime, profits, and reduced fraud.

Last updated on 10 July 2024