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Improved cassava varieties crucial for enhancing food security, increasing farmer incomes, and reducing poverty in Africa. The technology is a market-driven cassava breeding system that develops improved varieties based on market needs, such as for fresh consumption, processing, or biofortification. It involves stakeholder input, standard breeding methods, and regulatory collaboration for variety release. Adoption is promoted through trials, launch events, and media campaigns, aligning breeding with market demand to boost cassava productivity and value chain performance.