2 results
Sell Smart, Grow Fast The Marketing Strategies technology is a toolkit designed to help cassava seed producers improve market access, visibility, and demand for certified seeds. It provides tools for understanding customer segments, developing effective pricing models, and leveraging both digital and traditional marketing channels. By enhancing seed producers' ability to engage with farmers, build trust, and promote high-quality seeds, the toolkit supports sustainable business growth and addresses key challenges in seed marketing, such as low market awareness, distribution inefficiencies, and poor customer engagement.
From Knowledge to Yield — Empowering Cassava Seed Systems. The Building Capacity technology aims to strengthen cassava seed systems by addressing capacity gaps among seed producers. It provides a comprehensive toolkit with training resources, business development tools, and partnership frameworks to enhance technical skills, market access, and regulatory collaboration. The technology promotes sustainable seed production, boosts productivity, and ensures seed quality. Key activities include capacity assessments, tailored training curricula, and stakeholder collaboration. By improving seed systems, it supports economic growth, food security, and climate resilience, benefiting seed producers and farmers alike.