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Climate resilient ROK varieties for enhanced rice productivity and nutrition ROK 42 and ROK 43 offer commercial opportunities primarily for seed multipliers and seed sellers serving rainfed rice farmers. Reported yield advantages of approximately 20% and 15% over their respective local checks, early maturity and good grain quality support their market value. ROK 43’s aromatic grains provide additional product differentiation. Profitability depends on seed production and distribution costs, reliable supply and locally demonstrated demand.